Startup Founder, Engineering Leader,
and AI Enthusiast

Hi, I'm Arach. I'm a software engineer who loves turning ideas into reality. From Startups to Meta, I've learned how to bridge the gap between technical execution and business vision.

Explorations

Work

Engineering Leadership, FB Creators

2022-2023

Breathe Life

Co-Founder & CTO

2018-2021

Starbucks

Senior Consultant & Architect, Global E-Commerce

2019-2020

PhotoShelter

VP of Engineering

2016-2017

Founding CTO

2014-2016

Featured Posts Featured

Voice Canvas: Building with What We Have
Voice Canvas: Building with What We Have
Published:

Voice Canvas: Building with What We Have

Reflections on AI's current capabilities and exploring voice-first interfaces as the next evolution of human-computer interaction.

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The Infinite Bespoke Magic Paste Machine
The Infinite Bespoke Magic Paste Machine
Published:

The Infinite Bespoke Magic Paste Machine

We built the most sophisticated Command-V machine in human history and convinced ourselves it was thinking. Here's why that might be even better than intelligence.

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Shipped my first NPM package - meet SpeakEasy 🎤
Shipped my first NPM package - meet SpeakEasy 🎤
Published:

Shipped my first NPM package - meet SpeakEasy 🎤

The journey of creating and publishing SpeakEasy, a unified text-to-speech library with smart caching and multiple provider support.

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AI Theater vs. Real Transformation: How to Tell Who's Actually Building the Future
AI Theater vs. Real Transformation: How to Tell Who's Actually Building the Future
Published:

AI Theater vs. Real Transformation: How to Tell Who's Actually Building the Future

While Salesforce brags about AgentForce helping companies 'do the same things with fewer people,' real AI transformation expands capabilities, not just efficiency. Here's how to tell who's building the future versus who's just optimizing the past.

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The Return of Personal Leverage: How AI Restored CTOs' Power
The Return of Personal Leverage: How AI Restored CTOs' Power
Published:

The Return of Personal Leverage: How AI Restored CTOs' Power

How generative AI didn't democratize coding for beginners—it handed seasoned technical leaders the most powerful leverage they've had in decades, fundamentally reshaping team structures and leadership itself.

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The Ladder's Gone. Now What?
The Ladder's Gone. Now What?
Published:

The Ladder's Gone. Now What?

Big companies are cutting entry-level jobs and calling it AI strategy. Meanwhile, the people they're not hiring are just... building stuff anyway.

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AI-Assisted Development One Year Later
AI-Assisted Development One Year Later
Published:

AI-Assisted Development One Year Later

Reflecting on my journey with AI-assisted development and what's changed in the past year

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AI-Driven Web Automation: Building the Action Layer
AI-Driven Web Automation: Building the Action Layer
Published:

AI-Driven Web Automation: Building the Action Layer

AI currently lacks an effective action layer, limiting its potential in web automation. This article introduces an architecture to address this gap, offering innovative solutions to enhance AI-driven workflows and interactions with web applications.

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The Lasting Impact of Plaid's Innovation
The Lasting Impact of Plaid's Innovation
Published:

The Lasting Impact of Plaid's Innovation

Four years ago, I wrote about Plaid’s quirky yet groundbreaking approach to innovation, right around the time of their $5.5B acquisition attempt by Visa that got blocked. Now, I’m diving back in to see how those strategies are shaping the new wave of AI Agents & Automation. In this article, I’ll show you how Plaid’s way of empowering developers, hacking their way to success, and betting big on market potential aligns perfectly with what’s happening in the world of RPA.

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