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I build the tools I wish existed.

Hi, I'm Arach. Fifteen years of shipping — founding companies, a stretch at Meta. I've been building software I wish existed, and now I'm gearing up for my next venture.

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Arach Tchoupani

I build the tools I wish existed. Fifteen years of shipping — founding companies, a stretch at Meta, and now I'm back in the editor every day.

Featured

  1. The license to flatten

    Uber just cut 10% of staff and 20% of managers to fund robotaxis. Elon gave the industry license to flatten. AI moved the budget from humans to data centres. The shortage comes later.

  2. Voice Canvas: Building with What We Have

    Reflections on AI's current capabilities and exploring voice-first interfaces as the next evolution of human-computer interaction.

  3. The Infinite Bespoke Magic Paste Machine

    We built the most sophisticated Command-V machine in human history and convinced ourselves it was thinking. Here's why that might be even better than intelligence.

  4. AI Theater vs. Real Transformation: How to Tell Who's Actually Building the Future

    While Salesforce brags about AgentForce helping companies 'do the same things with fewer people,' real AI transformation expands capabilities, not just efficiency. Here's how to tell who's building the future versus who's just optimizing the past.

  5. The Return of Personal Leverage: How AI Restored CTOs' Power

    How generative AI didn't democratize coding for beginners—it handed seasoned technical leaders the most powerful leverage they've had in decades, fundamentally reshaping team structures and leadership itself.

  6. 2048-ish: A Quick Experiment in Agentic Gameplay

    A simple exploration of adding AI agent gameplay to the classic 2048 puzzle game.

  7. The Ladder's Gone. Now What?

    Big companies are cutting entry-level jobs and calling it AI strategy. Meanwhile, the people they're not hiring are just... building stuff anyway.

  8. AI-Assisted Development One Year Later

    Reflecting on my journey with AI-assisted development and what's changed in the past year

  9. Voice-First Development: My Complete Workflow and Tools

    A deep dive into coding with voice - the tools, setup, best practices, and real examples from my daily workflow

  10. AI-Driven Web Automation: Building the Action Layer

    AI currently lacks an effective action layer, limiting its potential in web automation. This article introduces an architecture to address this gap, offering innovative solutions to enhance AI-driven workflows and interactions with web applications.

  11. The Lasting Impact of Plaid's Innovation

    Four years ago, I wrote about Plaid’s quirky yet groundbreaking approach to innovation, right around the time of their $5.5B acquisition attempt by Visa that got blocked. Now, I’m diving back in to see how those strategies are shaping the new wave of AI Agents & Automation. In this article, I’ll show you how Plaid’s way of empowering developers, hacking their way to success, and betting big on market potential aligns perfectly with what’s happening in the world of RPA.

  12. Starting to get the hang of AI assisted development

    cursor + copilot + GPT4 = 🚀 -> Notes on AI amplified development

  13. Enhancing Automation and Integration in the AI-driven Era

    We need to reassess the gap between UIs and APIs in the age of AI

  14. My New Blog, Powered by Astro 🚀

    An overview of the new stack behind my blog.

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FIG.01 Arach Tchoupani
Builder, ex-Meta

I build the tools I wish existed.

Fifteen years of shipping — founding companies, a stretch at Meta. I've been building software I wish existed, and now I'm gearing up for my next venture.

Exploded technical sketch of a mechanical keyboard switch
FIG.02 Key switch, exploded

( 01 ) Previously

2014 — 2023

Work

Engineering Leadership, FB Creators

2022-2023

Breathe Life

Co-Founder & CTO

2018-2021

Starbucks

Senior Consultant & Architect, Global E-Commerce

2019-2020

PhotoShelter

VP of Engineering

2016-2017

Founding CTO

2014-2016

( 03 ) Writing

All posts →
  1. 01 The license to flatten Uber just cut 10% of staff and 20% of managers to fund robotaxis. Elon gave the industry license to flatten. AI moved the budget from humans to data centres. The shortage comes later.
  2. 02 Voice Canvas: Building with What We Have Reflections on AI's current capabilities and exploring voice-first interfaces as the next evolution of human-computer interaction.
  3. 03 The Infinite Bespoke Magic Paste Machine We built the most sophisticated Command-V machine in human history and convinced ourselves it was thinking. Here's why that might be even better than intelligence.
  4. 04 AI Theater vs. Real Transformation: How to Tell Who's Actually Building the Future While Salesforce brags about AgentForce helping companies 'do the same things with fewer people,' real AI transformation expands capabilities, not just efficiency. Here's how to tell who's building the future versus who's just optimizing the past.
  5. 05 The Return of Personal Leverage: How AI Restored CTOs' Power How generative AI didn't democratize coding for beginners—it handed seasoned technical leaders the most powerful leverage they've had in decades, fundamentally reshaping team structures and leadership itself.
  6. 06 2048-ish: A Quick Experiment in Agentic Gameplay A simple exploration of adding AI agent gameplay to the classic 2048 puzzle game.
  7. 07 The Ladder's Gone. Now What? Big companies are cutting entry-level jobs and calling it AI strategy. Meanwhile, the people they're not hiring are just... building stuff anyway.
  8. 08 AI-Assisted Development One Year Later Reflecting on my journey with AI-assisted development and what's changed in the past year

Work

Engineering Leadership, FB Creators

2022-2023

Breathe Life

Co-Founder & CTO

2018-2021

Starbucks

Senior Consultant & Architect, Global E-Commerce

2019-2020

PhotoShelter

VP of Engineering

2016-2017

Founding CTO

2014-2016