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Cover of Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)

Built to Last: Successful Habits of Visionary Companies (Good to Great, 2)

Published: Estimated Reading Time: (2 min read)

Key Points:

  • Visionary Companies: The book identifies key traits and practices that distinguish enduring, iconic companies from their competitors.
  • Core Ideology: Emphasizes the importance of having a strong core ideology that remains consistent while allowing for progress and innovation.
  • Myth-Busting: Debunks common myths about what it takes to build a successful company, such as the necessity of a great idea at the start.
  • Real-World Examples: Features case studies of companies like 3M, Disney, and Sony, showcasing their resilience and commitment to their core values.
  • Practical Advice: Offers actionable insights for building a lasting organization, including setting ambitious goals and cultivating a strong corporate culture.


Jim Collins and Jerry Porras provide an in-depth look at what makes visionary companies not just successful, but enduringly great. Drawing on a six-year research project at Stanford, they analyze companies that have stood the test of time and maintained their place in the cultural landscape. These companies, such as Merck, Johnson & Johnson, and Procter & Gamble, exemplify resilience and a commitment to their core values, even in the face of adversity.

The book challenges several business myths, such as the idea that a company needs a great initial idea to succeed. Instead, Collins and Porras highlight the importance of being opportunistic, having a clear core ideology, and fostering a culture that balances continuity with change. The insights provided are not just theoretical but backed by extensive research and real-world examples, making it a practical guide for anyone looking to build a visionary company.

“Built to Last” is celebrated for its rigorous research and engaging narrative, making it a must-read for business leaders and entrepreneurs aiming to create organizations that thrive for generations Built to Last: Successful Habits of Visionary Companies by Jim Collins, Jerry I Porras, Paperback | Barnes & Noble® Stripe Press — An Elegant Puzzle.